Designer Mama

New mamas are just getting into the swing of caring for someone other than themselves, so it’s hard to predict what to do in an actual emergency. That’s why preparation is key: We like to have an army of health and safety items on standby. They’re not just for that new baby, too—a few of these picks are great items to keep mamas healthy and ready for the long parenting haul.

New mamas are just getting into the swing of caring for someone other than themselves, so it’s hard to predict what to do in an actual emergency. That’s why preparation is key: We like to have an army of health and safety items on standby. They’re not just for that new baby, too—a few of these picks are great items to keep mamas healthy and ready for the long parenting haul.

Browse our top picks for the Designer Mama or explore products tailored for you

  • Ovia Health

    Ovia Health: tracking for fertility, pregnancy, & parenthood

    Ovia’s family of apps is designed for every family journey, from cycle tracking through pregnancy and parenting. Download the app that’s right for you to access personalized family health support, clinically-backed tools & content, and answers to all your fertility, pregnancy, and parenting questions.

  • Dreamnland Baby

    Baby Dream Weighted Sleep Gown

    Give a new mama the gift of a good night’s sleep with this weighted sleep gown. The sack’s weight mimics her hug, so babies are more likely to stay asleep. Try this for 12-22-month-olds.

  • Vionic

    Dillon Toe Post Sandal

    Foot and leg pain are common during and after pregnancy. That’s why we’re all about Vionic shoes, which offer a technology that hugs your arches and supports your feet in comfort. In fact, these shoes even help provide relief from plantar fasciitis and heel pain.

  • BURST

    Water Flosser

    We hate to say it, but oral care can often go out the window when you have an infant. BURST’s water flosser provides a whole new level of clean so you can feel at ease knowing you’re optimizing your oral health during these times. We love the ergonomic, cordless, space-saving design.

  • Safety 1st

    Adhesive Magnetic Lock

    The gift of safety is arguably the best present a mama can receive. This product ups the game by allowing her home to maintain its stylish aesthetic. This adhesive lock attaches to the inside of cabinets for an invisible safety solution.

  • Genexa

    Children's Acetaminophen Pain + Fever

    Genexa is the first clean medicine company with over-the-counter options that contain active ingredients moms and babies need—without the fillers, additives and junk they don’t. Try the pain and fever reducer that’s free of common allergens such as lactose and gluten.

  • American Red Cross

    Premium Nursery Kit

    Having everything in one place when an emergency arises is priceless. That’s why this kit is our first choice for urgent baby matters. In it you’ll find a digital thermometer, medicine spoon, nasal aspirator, alcohol wipes and more.

Explore products tailored for you

Wouldn’t it be great to have a personal shopper complete your registry for you? We thought so. Here are some custom-curated selections chosen to suit your needs, values and priorities.

Check out more supporting content for mama